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Demystifying Big Data for the Channel

As Big Data & Analytics are gaining importance in the region, DST is working to enable the channel community to meet market demands.

The amount of data generated across the world is increasing exponentially. As a result, the implications of harnessing and analysing the ‘Big Data’ have become crucial for companies so as to gain competitive advantage. According to IDC reports, the total worldwide data is set to expand from 2.8 trillion gigabytes in 2012 to 40 trillion gigabytes by 2020. Hence, there lies an opportunity for organizations which can help in harnessing this breakneck growth in data. Data Science Technologies (DST), a subsidiary of StorIT Distribution, is a pioneer in the Big Data Analytics solutions and services space. “Big Data has already been existing in the region. However, the data size was restricted to some verticals. The challenges of using this data were not realized till the potential of social media and mobility services was discovered in the recent years,” says Boby Joseph, Data Practice – Head, Data Science Technologies.

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